The first thing to note is that the term ‘spirit’ only refers to:
Spirits may be sold in ‘single’ measures of:
- 25ml or multiples thereof or2
Mandatory Condition – All spirits which are sold must be made available for purchase as a single measure; either 25ml
2Retailers must choose to serve in single measures of either 25ml or 35ml as standard; only one or the other size may be used, NOT both.
Note – As only gin, vodka, rum and whiskey are officially defined as ‘spirits’, other products such as tequila, brandy, sambuca etc. are not constrained by the same terms and may be sold in other measures. The measure which is used to dispense these ‘other spirits’ must be advertised for the consumer to be able to make an informed choice. Most retailers choose to use the same measures for these ‘other spirits’ as for the four defined spirits, in order to provide more clarity for the consumer.